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10X ORG

A management's guide to elevating performance with people and AI

Krivitsky, Larman, Flemm • Boek • hardback

  • Samenvatting
    What would you do if your CEO asked:

    “When can we turn down new hires by turning up AI?”

    That question shakes Hanna, HR Director of an established firm. At first, she hopes it’s a joke. Then she looks closer—and uncovers something deeper than an AI issue: an org design misfit behind repeated, costly reorganizations.

    Through the lens of Org Topologies, she and her team realize that AI alone won’t create advantage. Without strategy–structure fit, it only accelerates friction.

    Blending a business novel with 10X ORG principles and real cases, this book invites leaders to move beyond quick fixes and redesign their organizations for faster learning, broader ownership, and lasting relevance.
  • Productinformatie
    Binding : Hardback
    Distributievorm : Boek (print, druk)
    Formaat : 152mm x 229mm
    Aantal pagina's : 373
    Uitgeverij : Org Topologies
    ISBN : 9789083670416
    Datum publicatie : 02-2026
  • Inhoudsopgave
    CONTENTS

    We Are Grateful. . . . . . . . . . . . . . . . . . . . . . . . . . . 1
    From the Authors: Our Success Metric. . . . . . . . . . . . 1
    How to Read This Book. . . . . . . . . . . . . . . . . . . . . . 2

    Prologue: Defining 10X. . . . . . . . . . . . . . . . . . . . . . 5
    10X: Why? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
    Expectations and Suffering . . . . . . . . . . . . . . . 6
    Parity and Race . . . . . . . . . . . . . . . . . . . . . . . 8
    10X: Who? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
    10X: Now! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

    Chapter 1: Wake-Up Call. . . . . . . . . . . . . . . . . . . . . 11
    Out of the Blue . . . . . . . . . . . . . . . . . . . . . . . . . . 12
    The Currency of Success . . . . . . . . . . . . . . . . . . . . 12
    High on Hype . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
    19-Seconds Research . . . . . . . . . . . . . . . . . . . . . . 14
    Missing Pieces . . . . . . . . . . . . . . . . . . . . . . . . . . 15
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 18
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 19

    Principle 1: Own, Not Rent. . . . . . . . . . . . . . . . . . . . 20
    From Within . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
    Avoid Renting . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
    Renting Draws Resistance . . . . . . . . . . . . . . . . . . . 23
    Owning Fosters Caring . . . . . . . . . . . . . . . . . . . . . 24
    Avoid Transformation Projects . . . . . . . . . . . . . . . . 24
    Change with the People . . . . . . . . . . . . . . . . . . . . 25
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . .27

    Chapter 2: Seeing the System. . . . . . . . . . . . . . . . . . 30
    In the Cafeteria . . . . . . . . . . . . . . . . . . . . . . . . . . 30
    Walk of Wonders . . . . . . . . . . . . . . . . . . . . . . . . . 31
    Puzzle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
    Ferrari Effect . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
    AI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
    Moving Targets . . . . . . . . . . . . . . . . . . . . . . . . . . 37
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 40
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 41

    Principle 2: Drive Performance with Org Design. . . . . . 42
    The Leadership Challenge . . . . . . . . . . . . . . . . . . . 42
    Unintentional Nationwide Org Design A/B Test . . . . . 43
    Org Design as a Management Practice . . . . . . . . . . . 44
    Strategic Alignment . . . . . . . . . . . . . . . . . . . . . . . 48
    Organizational Design . . . . . . . . . . . . . . . . . . . . . 50
    “Agile Is Dead”? . . . . . . . . . . . . . . . . . . . . . . . . . . 53
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . . 54

    Chapter 3: Org Topologies. . . . . . . . . . . . . . . . . . . . 56
    Old Wine, New Bottles . . . . . . . . . . . . . . . . . . . . . 56
    Discovering Org Topologies . . . . . . . . . . . . . . . . . . 57
    Scope of Skills Mandate . . . . . . . . . . . . . . . . . . . . 59
    Multi-Learning . . . . . . . . . . . . . . . . . . . . . . . . . . 61
    Scope of Work Mandate . . . . . . . . . . . . . . . . . . . . 63
    Customer Impact . . . . . . . . . . . . . . . . . . . . . . . . 65
    Flashback: The Hive . . . . . . . . . . . . . . . . . . . . . . . 67
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 71
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 72

    Principle 3: Shape Intelligence with Mandates. . . . . . . 74
    Defining Mandates . . . . . . . . . . . . . . . . . . . . . . . 74
    Complete Means Independent . . . . . . . . . . . . . . . . 75
    Outcomes Mean Value . . . . . . . . . . . . . . . . . . . . . 80
    Organizational Intelligence . . . . . . . . . . . . . . . . . . 85
    Doing Intelligence . . . . . . . . . . . . . . . . . . . . . 87
    Delivering Intelligence . . . . . . . . . . . . . . . . . . 88
    Directing Intelligence . . . . . . . . . . . . . . . . . . . 89
    Driving Intelligence . . . . . . . . . . . . . . . . . . . . 90
    Thinking in Intelligences . . . . . . . . . . . . . . . . . 91
    AI for Organizational Intelligence . . . . . . . . . . . . . . 92
    AI for Doing . . . . . . . . . . . . . . . . . . . . . . . . . 93
    AI for Delivering . . . . . . . . . . . . . . . . . . . . . . 93
    AI for Directing . . . . . . . . . . . . . . . . . . . . . . . 94
    AI for Driving . . . . . . . . . . . . . . . . . . . . . . . . 96
    On Agentic Org Design . . . . . . . . . . . . . . . . . . . . . 96
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . . 98

    Chapter 4: Growing Misfit. . . . . . . . . . . . . . . . . . . . 100
    The Perfect Storm . . . . . . . . . . . . . . . . . . . . . . . . 100
    Resource . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
    Delivery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
    Adaptive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 115
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 115

    Principle 4: Fit for Purpose. . . . . . . . . . . . . . . . . . . . 117
    Seeing Topologies . . . . . . . . . . . . . . . . . . . . . . . . 117
    Resource Topology . . . . . . . . . . . . . . . . . . . . . . . 119
    “The Mechanistic System” . . . . . . . . . . . . . . . . 120
    Best Fit of Resource Topology . . . . . . . . . . . . . 121
    Pin Factory . . . . . . . . . . . . . . . . . . . . . . . . . 122
    Misfits of Resource Topology . . . . . . . . . . . . . . 123
    Component Development . . . . . . . . . . . . . . . . 124
    “Waterfall” . . . . . . . . . . . . . . . . . . . . . . . . . . 125
    Delivery Topology . . . . . . . . . . . . . . . . . . . . . . . . 127
    “The Structured Network” . . . . . . . . . . . . . . . . 127
    The Mandates . . . . . . . . . . . . . . . . . . . . . . . 129
    Misfits of Delivery Topology . . . . . . . . . . . . . . 131
    When Fast Feels Last, and Flow Runs Slow . . . . . 133
    Remote—Regressing to Resource . . . . . . . . . . . . 135
    Elevate by Unpinning . . . . . . . . . . . . . . . . . . . 136
    Adaptive Topology . . . . . . . . . . . . . . . . . . . . . . . . 137
    “The Living Ecosystem” . . . . . . . . . . . . . . . . . 140
    Fit in Product R&D . . . . . . . . . . . . . . . . . . . . 141
    Where to Learn More? . . . . . . . . . . . . . . . . . . 144
    Fit in Service Organizations . . . . . . . . . . . . . . . 144
    Misfits of Adaptive Topology . . . . . . . . . . . . . . 146
    Fit Is All You Need . . . . . . . . . . . . . . . . . . . . . . . . 147
    Combining Topologies . . . . . . . . . . . . . . . . . . . . . 149
    How Organizations Age . . . . . . . . . . . . . . . . . . . . 151
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . . 155

    Chapter 5: Map to Understand. . . . . . . . . . . . . . . . . 157
    Change Management . . . . . . . . . . . . . . . . . . . . . . 157
    Reorientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
    Mapping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
    Out of Bounds . . . . . . . . . . . . . . . . . . . . . . . . . . 162
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 167
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 168

    Principle 5: Change Through a Learning Loop. . . . . . . . 169
    Redesigning from a Messy State . . . . . . . . . . . . . . . 169
    Get off the Transformation Treadmill . . . . . . . . . . . . 170
    The Unflyable Gap . . . . . . . . . . . . . . . . . . . . . . . . 171
    Go See . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
    Go See with a Map . . . . . . . . . . . . . . . . . . . . . 174
    Change Through a Learning Loop: MADE . . . . . . . . . 175
    Thinking in Systems . . . . . . . . . . . . . . . . . . . . 176
    Masterful Systems Managers . . . . . . . . . . . . . . 178
    Study: Map and Assess . . . . . . . . . . . . . . . . . . . . . 179
    Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180
    Assess . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
    Improve: Design and Elevate . . . . . . . . . . . . . . . . . 187
    Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
    Elevate . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
    Organizational Improvement Loop: MADE . . . . . . . . . 193
    A Light Run Through MADE . . . . . . . . . . . . . . . 194
    Why MADE Works . . . . . . . . . . . . . . . . . . . . . . . . 195
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . . 197

    Chapter 6: Debating the Mandates. . . . . . . . . . . . . . . 199
    Humanoid Robotics . . . . . . . . . . . . . . . . . . . . . . . 199
    Valid Concerns . . . . . . . . . . . . . . . . . . . . . . . . . . 200
    Learnin’ Machines . . . . . . . . . . . . . . . . . . . . . . . . 201
    Serving Experience . . . . . . . . . . . . . . . . . . . . . . . 206
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 209
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 209

    Principle 6: Follow the Value—Learn and Deliver. . . . . . 211
    The Last and Lasting Transformation . . . . . . . . . . . . 211
    Divide and Conquer . . . . . . . . . . . . . . . . . . . . . . . 212
    Triple Taxation . . . . . . . . . . . . . . . . . . . . . . . . . . 214
    Follow the Value . . . . . . . . . . . . . . . . . . . . . . . . . 216
    Waves of Routinization . . . . . . . . . . . . . . . . . . . . . 217
    Adaptive Expertise and Adaptive Performance . . . . . . 219
    Exposure to Unexpected . . . . . . . . . . . . . . . . . . . . 221
    The Adaptive Element . . . . . . . . . . . . . . . . . . . . . 223
    Elevating Career Paths . . . . . . . . . . . . . . . . . . . . . 224
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . . 225

    Chapter 7: Design for the Future. . . . . . . . . . . . . . . . 228
    The Taste of Urgency . . . . . . . . . . . . . . . . . . . . . . 228
    Getting the Change Going . . . . . . . . . . . . . . . . . . . 229
    Desired Org Goal . . . . . . . . . . . . . . . . . . . . . . . . 230
    Shortlisting . . . . . . . . . . . . . . . . . . . . . . . . . 231
    Thinking Slow . . . . . . . . . . . . . . . . . . . . . . . . . . 233
    Org Designing . . . . . . . . . . . . . . . . . . . . . . . . . . 234
    Intentional Choices . . . . . . . . . . . . . . . . . . . . . . . 235
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 238
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 239

    Principle 7: Make the Org Goal Win. . . . . . . . . . . . . . 241
    A Man Walks into a Bar … . . . . . . . . . . . . . . . . . . . 241
    Immunity to Change and a Cookie Monster . . . . . . . . 241
    False Choices . . . . . . . . . . . . . . . . . . . . . . . . . . . 243
    Context Is King . . . . . . . . . . . . . . . . . . . . . . . . . . 245
    Secondary Concerns . . . . . . . . . . . . . . . . . . . . . . 246
    Winning Change . . . . . . . . . . . . . . . . . . . . . . . . . 249
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . . 250

    Chapter 8: Elevate, Not Eliminate. . . . . . . . . . . . . . . 252
    Waiting for the Fastest . . . . . . . . . . . . . . . . . . . . . 252
    Secondary Skills . . . . . . . . . . . . . . . . . . . . . . . . . 253
    Exploit and Explore . . . . . . . . . . . . . . . . . . . . . . . 256
    Get Change Going . . . . . . . . . . . . . . . . . . . . . . . . 260
    First Design, Then AI . . . . . . . . . . . . . . . . . . . . . . 262
    Reframing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264
    Smart Learning . . . . . . . . . . . . . . . . . . . . . . . . . . 266
    The Offsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 270
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 272

    Principle 8: Embed Multi-Learning. . . . . . . . . . . . . . 274
    The Invisible Wall . . . . . . . . . . . . . . . . . . . . . . . . 274
    Multi-Learning Is Not New . . . . . . . . . . . . . . . . . . 274
    Traditional Cases Against Multi-Learning . . . . . . . . . 276
    Argument of High Costs . . . . . . . . . . . . . . . . . 277
    Argument: “But Our People Cannot Know Every-
    thing!” . . . . . . . . . . . . . . . . . . . . . . . . 277
    Argument: “I Am More Valuable When I Am a Deep
    Specialist” . . . . . . . . . . . . . . . . . . . . . . 278
    Argument of Cognitive Overload . . . . . . . . . . . . 279
    Multi-Learning Is Now . . . . . . . . . . . . . . . . . . . . . 281
    “Nobody Needs 1,000X More Databases” . . . . . . . 282
    Embed and Amplify . . . . . . . . . . . . . . . . . . . . 283
    Levers—Embedding and Amplifying Multi-Learning . . . 284
    Feeling the Learning . . . . . . . . . . . . . . . . . . . 284
    Seeing the Learning . . . . . . . . . . . . . . . . . . . . 285
    Refocusing on Learning . . . . . . . . . . . . . . . . . 286
    Build Your Case for Multi-Learning . . . . . . . . . . 286
    Human-Centric Adaptive Org Design . . . . . . . . . . . . 289
    Learn More with Aiden . . . . . . . . . . . . . . . . . . . . . 290

    Chapter 9: Awakening. . . . . . . . . . . . . . . . . . . . . . . 293
    Subconscious Speaking . . . . . . . . . . . . . . . . . . . . . 293
    Aligning Views . . . . . . . . . . . . . . . . . . . . . . . . . . 293
    Laws of Nature . . . . . . . . . . . . . . . . . . . . . . . . . . 295
    Shaping Change . . . . . . . . . . . . . . . . . . . . . . . . . 296
    The Art of Possible . . . . . . . . . . . . . . . . . . . . . . . 298
    Real Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299
    A Clear Direction . . . . . . . . . . . . . . . . . . . . . . . . 300
    Key Chapter Ideas . . . . . . . . . . . . . . . . . . . . . . . . 305
    Questions for Slow Thinking . . . . . . . . . . . . . . . . . 306

    Principles 1–8: Summary. . . . . . . . . . . . . . . . . . . . . 308

    Principle 9: Accelerate with Strategic AI. . . . . . . . . . . 315

    Epilogue: Elevating Humans in the Age of AI. . . . . . . . 318
    Our Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 320
    People Plus AI . . . . . . . . . . . . . . . . . . . . . . . . . . 321

    Appendix A: Elevating Katas. . . . . . . . . . . . . . . . . . . 323
    Strategy: Direction and Goals . . . . . . . . . . . . . . . . . 326
    Structure: Power, Authority, Organization . . . . . . . . . 327
    Processes: Information and Decision Flows . . . . . . . . 328
    Rewards: Incentives and Motivation . . . . . . . . . . . . . 330
    People: Skills, Mindsets, Capabilities . . . . . . . . . . . . 330

    Appendix B: Reference Guide to Three Topologies. . . . . 331
    Resource Topology . . . . . . . . . . . . . . . . . . . . . . . 332
    Delivery Topology . . . . . . . . . . . . . . . . . . . . . . . . 335
    Adaptive Topology . . . . . . . . . . . . . . . . . . . . . . . . 338
    Bibliography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340
    Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351
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Fragment

Chapter 1: Wake‐Up Call

“There is no instant pudding.” — W. Edwards Deming.1

Out of the Blue

Most of Hanna’s phone contacts were muted, except for her
husband and Sonia, her CEO. So when her phone buzzed, she
glanced down.

A message from Sonia, currently attending a conference:

Interesting keynote!
When do you think we can turn down new hires by
turning up AI?

The message might’ve been meant as a harmless joke, but it hit
like a cold wind, raising goosebumps on her arms. Hanna’s heart
skipped a beat.

Was this real? Or just noise? She checked her CEO’s schedule:

Yes, Sonia was indeed at a big AI event this week.

She leaned back in her chair and exhaled. Not this. Not now. ×
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