This book gives a view on start-up entrepreneurship as seen through the eyes of the entrepreneur. Henk Zeegers reveals the pitfalls which start-ups encounter, comments on the support from ecosystems and governments, explains the relevance of hospitality and heritage, and provides hands-on advice and models for surviving the valley of death and becoming a successful scale-up. Regarding governments who cut back on innovation during economic downturns, he takes and substantiates the position that, on the contrary, additional investment should be available for innovation during slumps.
Fragment : Download Fragment Binding : Paperback Distributievorm : Boek (print, druk) Formaat :
160mm x 240mm Aantal pagina's :
400 Uitgeverij :
Your Companion (an imprint of UComp B.V.) ISBN :
9789090326221 Datum publicatie : 01-2020
Preface 7 Introduction and reading guide 13 1 Start-ups 25 2 Innovation 33 3 Breakthrough or Incremental Innovation: With which do we engage? 73 4 Business strategies and financial models for breakthrough start-ups 103 5 Heritage 119 6 The role of the state in innovation 147 7 Networks, campuses, and projects 219 8 Field labs, demonstration projects, and launching customerships 261 9 Case studies 281 10 Epilogue 311 11 Appendices 331