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Why Am I An Accountant

How Accountants Inspire Young People to Take Action

Richard Knops AA • Boek • paperback

  • Samenvatting
    How do you explain that accountancy belongs to an industry with one of the highest labour shortages, while the working conditions are good, and how do you explain that very few people start the accountancy course and actually become accountants?

    By doing research after this, I came to a discovery. I found out that young people know what an accountant does and how he does it, but often not why.

    To change this in the long term, I wrote this book, 'Why Am I Accountant'. In the book I give tools on how you or your organization can get started with this to better explain this 'Why'. A message from accountants and everyone in the industry for the young people and generations to come. An inclusive message to continue to inspire young people.
  • Productinformatie
    Binding : Paperback
    Distributievorm : Boek (print, druk)
    Formaat : 148mm x 210mm
    Aantal pagina's : 35
    Uitgeverij : Richard Knops AA
    ISBN : 9789464818277
    Datum publicatie : 02-2024
  • Inhoudsopgave

    1. How accountants inspire young people to take action
    2. How do we deal with Generation Z
    3. Accountancy is an infinite game
    4. The Origin of the 'Why'
    5. How do I find my 'Why'
    6. How do I tell my personal story
    7. Implementation in the marketing plan
    8. When I grow up, I'll be an accountant
    9. Why some teams survive and others don't
    10. 'Why am I an accountant' the community

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Chapter 1 How accountants inspire young people to take action
If we look around us, it is difficult to find new people. Almost every accountancy firm is struggling with a staff shortage, while there is a huge amount of work to be done and the terms of employment are good. Are the market conditions so bad, is the workload so high, does the training take so long or is the work so boring? I think there's something else going on here.

When I asked starters during the introduction days why they came to work in accountancy, I got the following answers: I like numbers, a friend of mine works there or I get paid well.

By conducting interviews with these starters, working students, but also with people close to me, I made a discovery. In almost all cases, people know what an accountant does, such as filling out tax returns, preparing annual accounts and performing audits. Some also know how an accountant works, in which sector a firm manifests itself, where the quality is the best, who is the most expensive and which firms are the largest, but hardly any of the respondents know why an accountant does what he does. And by why, I don't mean money or regulation. What is his purpose, his core values and his beliefs. Why does an accountant even exist? ×